Technology Engagement: Who are your customers?
Understanding what factors are driving users to
a website and how to successfully turn these potential into actual
customers is the key to success in today's digital world. Social media
platforms, blogs, press releases, digital advertising, Search engine
optimization (SEO) are different methods for driving traffic to the website and
generating leads.
In order to develop online marketing strategies
that are going to successfully reach and engage target markets we need to
understand Who are the users are (demographics)? How are they finding the
website? What times of day are they accessing the site the most? What social
media sites do they use? and more. Collecting, storing, processing, and
analyzing this user behavior from the website's data can provide us with this
knowledge.
One such crucial question is the different devices which are being
used to access the website. In general, Smartphones are winning the race,
with 70% of users using their smartphones every 5 minutes throughout the day.
If the site is being accessed by smartphones the majority of the time,
optimizing the display and making sure it's capabilities are user friendly for
smartphones is essential to engaging users. Which means making sure company
ads, posts, blogs etc. display correctly and are aesthetically appealing on a
smartphone device.
The continuously changing data landscape makes implementing,
managing and maintaining the large volumes of data and getting useful business
intelligence insights from the data a challenge for any organization.
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